Dodge and MSN Autos Offer Consumers the Chance to Win the Dodge Challenger of Their Dreams

Dodge and MSN Autos launch Dream Design Drive Challenge
Contest runs from June 25, 2008, through Aug. 25, 2008
Consumers can log on to www.dreamcarchallenge.com to enter
Grand Prize entry will be customized to winner’s specifications

Auburn Hills, Mich., Jun 25, 2008 - If you have ever dreamed of owning an all-new 2009 Dodge Challenger, this is your chance.

Dodge, in collaboration with MSN Autos, is launching the Dream Design Drive Car Challenge on Wednesday, June 25, 2008. By registering on www.dreamcarchallenge.com, consumers can customize their dream Dodge Challenger using the options available on the site, including paint colors, wheels and striping packages. One lucky person will win a Dodge Challenger customized to his/her specifications. In addition, another winner will receive a Dodge Challenger R/T.

“Challenger is one of the best known nameplates at Dodge with an image and reputation that has carried it for more than 35 years,” said Mike Accavitti, Director – Dodge Brand Marketing. “We are so excited to be part of this contest with MSN Autos because it offers generations of driving enthusiasts a chance to be involved in the return of this iconic muscle car and possibly to win the Challenger of their dreams.”

Each customized Dodge Challenger entry submitted through Aug. 25, 2008, that meets the official rules and contest criteria, will be posted on in the virtual showroom on www.dreamcarchallenge.com for public voting. There will be three levels of prizes awarded – the “People’s Choice Award,” the Grand Prize and a weekly sweepstakes.

In the “People’s Choice” category, the entry that receives the most ratings as determined by the public will receive an all-new 2009 Dodge Challenger R/T.

At the end of the promotion, the top 1000 entries determined by public voting will be judged by a panel of experts, including representatives of Dodge, to determine one grand prize winner. The entries will be judged based on the following criteria: 1) Dream Impact -- the overall creative and emotional impact of the ‘Dream Car’ entry; 2) Theme -- the coherence of all the customization and personalization elements of created ‘Dream Car’ entry title or theme; and 3) Uniqueness -- the extent to which all customization and personalization options available to an entrant were employed to create a distinct and unique ‘Dream Car’ entry. The grand prize winner will receive a 2009 Dodge Challenger R/T, customized as close to the winner’s entry as possible.

From all entries and votes received, random sweepstakes drawings will be held weekly for prizes such as Microsoft Zunes, 12-month Xbox Live Gold memberships and additional giveaways.

The promotion is open in the U.S. only. All participants must be 18 years or older and hold a valid driver’s license at the time of entry. Complete rules can be viewed at www.dreamcarchallenge.com.

About the Dodge Challenger
The all-new Dodge Challenger is the first five-passenger two-door coupe produced from the Company’s proven rear-wheel-drive platform that delivers the Dodge Charger and Chrysler 300. Developed with Dodge’s credo of “bold, powerful and capable,” the 2009 Dodge Challenger is available in three models – SE, R/T and SRT8 -- featuring head-turning styling, three available engine options and an automatic or manual transmission. The U.S. Manufacturer’s Suggested Retail Price (MSRP) for the 2009 Dodge Challenger will start at $21,995, which includes $675 for destination. Dodge dealers across the country are now taking orders for the 2009 Dodge Challenger, which will arrive this fall.

About the Dodge brand
With a U.S. market share of 6.2 percent, Dodge is Chrysler LLC’s best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market.

The Dodge brand’s first crossover vehicle -- the all-new 2009 Dodge Journey -- arrived in dealer showrooms in the first quarter of 2008, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. The limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI® V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque started hitting the streets this past spring. Later in 2008, Dodge will add three more new vehicles to its product lineup -- the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car in the different models; and the 2009 Dodge Durango HEMI Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Last fall, America's best-selling minivan, the all-new 2008 Dodge Grand Caravan, was introduced with 35 new or improved features including the newest innovation, the Swivel ‘n Go™ seating system. In 2007, Dodge sold 33,500 commercial vehicles, a 285 percent increase over 2003 when the company returned to the commercial vehicle market and is now the sixth largest manufacturer of commercial vehicles sold in the U.S. Also in 2007, the Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, the highest sales volume vehicle for the company outside of North America.