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WORKING
TOGETHER FOR A CLEANER FUTURE: FORD DIVISION TO
RECOMMEND BP ON 2006 PRODUCTS
DEARBORN, Mich., July 1, 2005 As Ford Motor
Company and BP engineers continue working collaboratively
toward sustainable mobility
solutions, they also are working to link the two
companies in the minds of consumers. Beginning
this July, 2006 model Ford Division cars, pickups
and SUVs in the U.S. will bear gas caps recommending
BP to customers as an extension of a unique relationship
the company has developed with this leading fuel
provider.
This
is the first time in the United States a major
auto manufacturer has recommended an energy companys
fuels. Early joint efforts for the Ford/BP filler
cap initiative in Europe have been very successful,
and have paved the way for the current launch
in the U.S. Nearly 3 million Ford products in
the U.S. will feature fuel caps with Ford
recommends BP and the BP helios logo.
At
BP, our commitment to consumers is to deliver
high quality fuel backed by our quality guarantee,
said Gary Brinkworth, Vice President of Marketing,
BP U.S. Fuels. Were proud that Ford,
a company well-known for its quality vehicles,
values the BP br and as its first choice for fuels.
This endorsement from Ford recognizes our dedication
to producing fuels that help to improve cars
performance, efficiency and emissions.
For
15 consecutive years, BPs slate of Amoco
Regular ®, Amoco Silver® , and Amoco Ultimate
® premium gasoline has been rated highest
in quality in a national consumer survey conducted
by NPD Automotive. All BP gasolines are backed
by a written guarantee. Ford has selected BP as
the primary supplier of initial fuel for its products
as they roll off the assembly line. BP also is
a leading supplier of the fluids and lubricants
that keep Fords factories running.
The
relationship between Ford and BP is a great fit
for a number of reasons common customers
worldwide, strong retail networks, and complementary
technologies, said Ford Division President
Darryl Hazel. The fuel cap recommendation
allows customers to establish a tangible connection
between both companies. We expect to have future
promotions between Ford dealerships and BP retail
locations that will strengthen that association
even further.
BP
already has worked with Ford Motor Company on
a number of promotions that featured Ford vehicles
at BP retail locations. Recent examples include
a Win Free Gas for a Year contest
promoting the F-150 in the U.S. and the Focus
C-MAX in Europe. Last year, the two companies
held a sweepstakes giving customers the chance
to win a Ford Escape Hybrid. This summers
Ford and BP sweepstakes features the all-new Ford
Five Hundred.
Working
Toward a Better World
The
filler cap initiative is a strong part of ongoing
retail activities between the two companies that
build on their technical cooperation. BP and Ford
are working on the joint development of fuels,
lubricants and drivetrains that benefit the customer,
as well as the environment. This total systems
approach to optimizing vehicle performance will
include all fuel and powertrain technologies,
from gasoline to hydrogen.
Ford and BP have begun a major initiative aimed
at moving the United States closer to a hydrogen
economy. Supported by the U.S. Department of Energy,
Ford is delivering hydrogen-powered Ford Focus
Fuel Cell Vehicles to demonstration fleet customers
in Southeast Michigan ; Sacramento , Calif. ,
and Orl and o , Fla. Meanwhile, BP plans to build
hydrogen fueling stations to support them.
BPs hydrogen fueling stations will demonstrate
state-of-the-art technologies. Some BP stations
will evaluate technologies that have near-term
commercial feasibility, such as reformation of
natural gas, while others will explore long-term
options and assess the potential to produce renewable-based
hydrogen that achieves the DOEs hydrogen
fuel-cost targets.
About BP
BP
markets more than 15 billion gallons of gasoline
every year to U.S. consumers through 14,000 retail
outlets and supplies more than four billion gallons
of fuel annually to fleets, industrial users,
auto and truck manufacturers, railroads and utilities.
BP
is the single, global br and formed by the combination
of the former British Petroleum, Amoco Corporation,
Atlantic Richfield (ARCO) and Burmah Castrol.
BP is a global producer, manufacturer and marketer
of oil, gas, chemicals and renewable energy sources.
For more information, please visit www.AmocoUltimate.com
or www.BP.com.
About
Ford Motor Company
Ford Motor Company, a global automotive industry
leader based in Dearborn , Mich. , manufactures
and distributes automobiles in 200 markets across
six continents. With nearly 325,000 employees
and 110 plants worldwide, the companys core
and affiliated automotive br and s include Aston
Martin, Ford, Jaguar, L and Rover, Lincoln , Mazda,
Mercury and Volvo. Its automotive-related services
include Ford Motor Credit Company and Hertz. For
more information regarding Ford's products, please
visit www.fordvehicles.com
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